When in-store sampling in the LCBO was not available (2021) we took the campaign outside the box and onto the street!
Development of an Ontario wide sampling tour that brought the consumer audience into the Zirkova’s brand experience.
Complete concept and build of a fully mobile activation that delivered outdoor media value and above expectation product trial results – ultimately driving sales to achieve targets,
Full logistic and management services for the summer long campaign including staffing, asset maintenance, site support, and inventory controls.