Create • Engage • Experience

We strategize, conceptualize and produce complete programs.

We work with brands, agencies, corporate organizations, municipalities, and Not-For-Profits.  

We lead with integrity, diversity, inclusivity, and above all – volition.  We get it done.

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National Activation Tours

National Activation Tours

Rogers Hometown Hockey

Rogers Hometown Hockey – Scotiabank

Annual Production of the national 26 city hockey festival tour reaching urban centres and remote communities.

Concept and Development of the On-Camera Brand Activation.

Logistic Management in production of installations, travel and asset deployment.

Local Area Management for staffing, production support and brand refreshing.

Health, Safety and Regulatory Compliance Governance.

Brand Experience

Brand Experience

Juicy Drop Gummy Dip N’ Stix

Juicy Drops, Gummy Dip N’ Stix

Music Festival Brand Experience, Breakaway Festival, Kansas City, USA.

Mission - Break the competitive noise and OWN the venue.

Activation – Live the Dip N’ Stix experience.

Concert goers lined up from open to close  to ride the Dip N’ Stix. 

Product sampling and brand domination in a surreal environment.  How sweet it is!

Social Messaging

Social Messaging

Oxford Property Pride

Celebrating a corporate culture of acceptance, inclusivity, equity and equality.

Amplifying a message across the Toronto downtown core for all of Oxfords Properties.

Producing a creative strategy that communicates the message and stands out in a competitive environment.

Production and execution of the program across multiple properties managing the trades, suppliers and contractors with same timing execution for a WOW factor on the first of June! 

Product Sampling

Product Sampling

Zirkova Vodka

Zirkova Vodka

When in-store sampling in the LCBO was not available (2021) we took the campaign outside the box and onto the street!

Development of an Ontario wide sampling tour that brought the consumer audience into the Zirkova’s brand experience.

Complete concept and build of a fully mobile activation that delivered outdoor media value and above expectation product trial results – ultimately driving sales to achieve targets,

Full logistic and management services for the summer long campaign including staffing, asset maintenance, site support, and inventory controls. 

National On-Pack Sales Promotions

National On-Pack Sales Promotions

Oasis Fruit Juice

Oasis 

Strategic Concept of a powerful promotion that compelled the target customer to purchase for a truly tailored and rewarding experience.

This national on-pack offer drove sales with cumulative value, that reached buyers in every urban market across Canada.

We procured over 300 participating spas across the country to provide selection and accessibility for the diverse customer base. 

Implementation of the national grocery retail POP execution at 60+ locations

Complete project management from concept through packaging, retail deployment and consumer fulfillment.  Sales targets exceeded

Concerts and Festival

Concerts and Festival

Niagara Grape & Wine Festival

Niagara Grape and Wine Festival

For over a decade, we have crafted the Niagara Grape and Wine Festival Experience for the 50,000+ annual guests.

Partner relationship management to align the incredible premium wine and culinary brands with an unparalleled execution.

Development of strategic partnerships, sponsorships and innovative programming.

Full site development and management of suppliers, contractors, trades, staffing, operations, and development logistics.

Annual event series include the Icewine Gala, TD Tailgate Party, and the NGWF Fall Festival in St.Catharines, ON.

Brand Sampling Production

Brand Sampling Production

Silk Nextmilk Sampling Tour

Silk Nextmilk

Supporting the new product launch across the full GTA

Festival/event and tactical street sampling deployments to drive retail sales

Effective delivery of key brand messaging, product benefits and overcoming sampling hesitation.

Full logistic and management services for the summer long campaign including staffing, asset maintenance, site support, and inventory controls.

We take it to the market and exceed the goals!  

Immersive Experience

Immersive Experience

All or Nothing – Toronto Maple Leafs, Amazon Prime

All or Nothing – Toronto Maple Leafs, Amazon Prime

Creating new ways to experience hockey!

We produced the WOW Factors for the event launch of  the Amazon Prime All or Nothing feature.

To engage with fans from all ranges of skills, interests and expectations we created one of a kind activations that reimagined the fun within the sport

  • Ice Shatter-Wall Challenge
  • Ice Air-Hockey Tables
  • Band-Wagon Breakaway Shoot Out 
  • Interactive Selfie Stations
  • And More!
National Sports Festivals

National Sports Festivals

The 2022 Canada Summer Games

The 2022 Canada Summer Games

When the nation brought their greatest rising star athletes to the Niagara Region in Ontario, we delivered the experience!

As the Official Festival Experience Partner, Absolute XM created and produced the festival centre that hubbed the full spectrum of the athletic competition – The Niagara Place  Festival.

Complete conceptual planning and execution for a truly inclusive, accessible and sustainable event series that absolutely reflected the values of Canada as a whole.

Full site development and management of suppliers, contractors, trades, staffing, operations, and development logistics.

To ensure the economic, tourism and community level benefits were achieved across all municipalities equally, Absolute XM oversaw the development and production of 13 municipal celebration events in addition to the 21 day Niagara Place Festival Site

  • Concerts Produced include: Scott Helman, The Trews,  Said the Whale, Susan Aglukark, The Great Lake Swimmers, Splash N’ Boots and More!
Virtual Experiences

Virtual Experiences

Scotiabank FC Barcelona Virtual Experience

Scotiabank FC Barcelona Virtual Experience

We delivered an absolutely exclusive experience to key guests and their families to be a part of a fireside chat and interact with soccer legend Luis Garcia

Platform development and production of a soccer legends show to host high value clients with a once in a lifetime opportunity

Full translation, and production services to connect audience members globally.

The event executed as a mini series with a production quality that rivals televised broadcasts

Sport Tours

Sport Tours

Davis Cup – Tennis Canada

The Davis Cup – Tennis Canada

When Team Canada won the Davis Cup in 2022, for the first time in the trophy’s 100 year history, we made sure ALL of Canada got to bring home the win!

Complete program development and execution of a coast to coast national trophy tour for fan engagement.

Logistic Management in production of installations, travel and asset deployment.

Local Area Management for staffing, production support and brand refreshing.

Health, Safety and Regulatory Compliance Governance. 

Tradeshows and Corporate Events

Tradeshows and Corporate Events

Meridian Credit Union

Meridian Credit Union

Unique event concept and execution development for more than 35 new branch openings in communities across all of Ontario.

Events were tailored to each specific local area market for cultural, environmental, demographic and psychographic insights that guided unique builds and activations.

Events were focused to attract new business with the delivery of key brand messaging around differentiation, product value and community philosophy.

We shattered the targets and built strong market share in new regions together with the Meridian Team! 

Sponsorship Fulfillment

Sponsorship Fulfillment

Sponsorship Fulfillment

Delivering the ROI from Sponsorship Investments

  • We maximize impact and visibility for brands at sponsored events.
  • We craft branding programs that extend across all benefits within your sponsorships.
  • We produce branded assets, signage, engagement events, and guest experiences.
  • Additionally, we develop VIP packages and enhancements to elevate the WOW Factor for your key guests